Long-term program aims to build on direct insurer鈥檚 growing brand awareness
TORONTO, Ontario (February 11, 2021) 鈥� Canadian home and auto insurance provider Onlia has partnered with 浩博体育 for a long-term integrated program created to build on the direct insurer鈥檚 growing brand awareness, attract new audiences and drive conversion. The multi-pronged partnership includes custom content in leading news and vertical environments, special sponsorships, email marketing and integrated insurance widgets on contextual sites.
鈥淥nlia and Torstar have a shared interest in helping Canadians feel safe and secure,鈥� said Michael Beckerman, Torstar鈥檚 Chief Client Officer. 鈥淎nd that common ground was a great place to work from.鈥�
Pieter Louter, CEO at Onlia, said the ideas came naturally. 鈥淔rom adding our tools to sites like Wheels.ca and the community real estate pages to sponsoring some of the Star鈥檚 editorial initiatives and creating custom features 鈥� together we鈥檝e come up with value-add content that is both engaging and informative to readers.鈥�
Among the concepts are a custom content hub on thestar.com, high-impact print, backing a thought-leadership initiative with The Kit around International Women鈥檚 Day and sponsorship tied to the Star鈥檚 popular Millennial Money series.