TORONTO, Ontario (January 6, 2021) 鈥� 浩博体育 announced today it has joined with Golf
Town Limited to create a new partnership to acquire SCOREGolf Magazine, including all SCOREGolf
content and related assets.
SCOREGolf, which started in 1980, is a Canadian media brand that includes SCOREGolf Magazine, the
largest circulated golf publication in Canada, as well as SCOREGolf.com, television and video
content production, and the ranking of Canada鈥檚 Top 59 public golf courses and Top 100 golf
courses.
SCOREGolf Publisher Kim Locke will continue to work with the talented team that creates the
magazine and website.
Golf is currently experiencing record participation rates, with an estimated 6 million Canadians
playing the sport and 300,000 people working in golf-related businesses. Torstar鈥檚 new partnership
with Golf Town is aimed at supporting and increasing player participation across Canada.
鈥淲e are pleased to partner with Golf Town to acquire SCOREGolf,鈥� said Michael Beckerman, Torstar鈥檚
Chief
Client Officer. 鈥淕olf Town is one of the most progressive golf retailers in North America and its
stores and website are a vital hub for golfers in Canada. We look forward to working with Golf Town
and SCOREGolf to develop engaging and relevant content for the Canadian consumer.鈥�
鈥淭he golfer demographic is highly sought after by the advertising community and we can now develop
integrated opportunities for advertisers to reach that audience,鈥� Beckerman added. 鈥淲e will also be
elevating our editorial commitment to golf across our properties, including daily and community
newspapers, and digital assets, as well as exploring ways to include golf related forums at
VerticalScope and Chinese language Sing Tao.鈥�
鈥淥ur customers are looking for engaging content that helps them enjoy the game, whether they are
scratch golfers or beginners just learning the sport,鈥� said Chad McKinnon, President of Golf Town.
鈥淎 partnership with a media platform powerhouse like Torstar and the quality content that SCOREGolf
produces will enable us to reach even more golfers, in their preferred channel with relevant
content. And for our existing customers we know that
providing more content for the game they love will be highly valued.鈥�